Inside World

WhoMadeWho, notoriously named after 1986's album by AC/DC, have always been hard to pin down, with their music sounding as effortless as it is stylistically and sonically adventurous. Fusing pop and disco memes with punk paraphernalia, the genre-bending trio made up of Jeppe Kjellberg, Tomas Høffding and Tomas Barfod honed their skills on stage and in the studio, releasing a series of bestselling records topped off by their 2011 mini album "Knee Deep" on Kompakt. Now they return with the sublime full length "Brighter", due in early 2012 and shaping up to be one of next year's highlights. Its first single "Inside World" is prime stuff as expected…Jeppe Kjellberg's characteristic vocal hit the pop-nerve in the verses while Tomas Høffding's soft falsetto holds the song together. Second to none is the exclusive flipside, which features a grandiose acoustic version of "Inside World" graced by the warm baritone from John Grant, former lead vocalist with indie outfit "The Czars" and critically acclaimed solo artist. Clearly sharing his pivotal vision of pure craftsmanship and musical ingenuity, WhoMadeWho never settled for streamlined mediocrity, thus churning out another instant classic that will rule our hearts and minds.