Increasing QUALITY, gaining RESULT in the field of Marketing

Most of the businesses have unused resources to capitalize. Present book is a brainstorming document to highlight some of the potential areas for improvement of quality and the increase of the number of new clients. The author, Zsolt Szemerszky and his business partner were requested to create a strategical approach for one of the major banks in the Principality of Monaco, due to their challenges after the financial crisis. They met with various leaders and employees of the bank and gave them a collection of observations, ideas and more importantly tools to use the learnt things in their own areas. This way they were able to create positive developments, including out of the box thinking and new way towards prospective clients. The after-effect of the economic crisis hit the bank quite hard and we highlighted many areas to improve, starting from the budget saving perspective, to the co-operation with the local business actors. The ultimate goal was to optimize, improve and measure the marketing processes and by involving new and outside the box marketing strategies, to target more prospective clients.