The Role of Brands in the Advertising of Beauty Products

The role of brands in the advertising of beauty products is easy to read, practical introduction and advertising. It coverss a range of brand and marketing strategies. The purpose of the book is enable marketing students to understand contribution made by advertising of various brands of beauty products to the purchase decision. Zwelakhe Cebisa M M. Com; B.com(Hons); B. Admin.; P/G Dip; UPGDE is Regional Academic Coordinator, he is also a part-time lecturer and External examiner.