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The Advanced Dictionary of Marketing: Putting Theory to Use
Dacko, Scott (, Associate Professor of Marketing and Strategic Management, Warwick Business School)
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The Advanced Dictionary of Marketing: Putting Theory to Use
Dacko, Scott (, Associate Professor of Marketing and Strategic Management, Warwick Business School)
This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
660 pages, black & white illustrations
| Medien | Bücher Gebundenes Buch (Buch mit hartem Rücken und steifem Einband) |
| Erscheinungsdatum | 6. Dezember 2007 |
| ISBN13 | 9780199285990 |
| Verlag | Oxford University Press |
| Seitenanzahl | 664 |
| Maße | 162 × 221 × 47 mm · 968 g |