Behavioural Economics: A Very Short Introduction - Very Short Introductions - Baddeley, Michelle (Professor in Economics and Associate Dean (Research and Development), Professor in Economics and Finance of the Built Environment, University College London) - Bücher - Oxford University Press - 9780198754992 - 26. Januar 2017
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Behavioural Economics: A Very Short Introduction - Very Short Introductions

Baddeley, Michelle (Professor in Economics and Associate Dean (Research and Development), Professor in Economics and Finance of the Built Environment, University College London)

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Behavioural Economics: A Very Short Introduction - Very Short Introductions

Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

168 pages, 8 black and white images

Medien Bücher     Taschenbuch   (Buch mit Softcover und geklebtem Rücken)
Erscheinungsdatum 26. Januar 2017
ISBN13 9780198754992
Verlag Oxford University Press
Seitenanzahl 176
Maße 118 × 173 × 10 mm   ·   152 g
Sprache Englisch  

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